Your best friend's walk

Wag!  |  2018

The Challenge

Wag! is a unique service that combines on-demand matching of professional dog walkers and a location-based tracking of its entire activity. They challenged us to create a new kind of animation for their ads that could entertain their audience and add value to their brand.

Research and design

Research and design

As always, we love when clients challenge us to revamp their existing assets. Since the beginning, we knew that we wanted to rewrite an old script already produced and suggest a new approach they never thought about.

After a deep research about their business, audience and the previous ads they produced, we were able to find many new opportunities and stories to tell.

Stuck in traffic

An animation with a similar topic had been produced before. This original version was slow-paced and with too many different stories being told in a matter of seconds.

Even though it communicated the point, it wasn't entertaining and the characters weren't empathetic. Our objective was to focus on one storyline only and tell that story in a deeper way.

Joyful and casual

Instead of leading the story to a sad tone of the owner not being able to walk with his dog, we decided to bring something way more casual and with a colorful and joyful approach.

Joyful and casual

Instead of leading the story to a sad tone of the owner not being able to walk with his dog, we decided to bring something way more casual and with a colorful and joyful approach.

Stills

Stills

Stills

Stills

Group walk vs solo walk

Style Diversity

Since this animation was built as a complementary asset for their on-going digital and printed marketing campaign, we had to mix assets provided by the client with custom illustrations done by our team, always focused on guaranteeing no loss of quality or visual resemblance between them.

During our research, we noticed the fact that most dog owners aren't big fans of group walks because they care about the attention their dog will receive. Since Wag! only offers solo walks, we noticed a great marketing opportunity that needed to be showcased to their clients.

We built a small story that compares both the dogs and walkers experiences in those different kinds of activities, highlighting how solo walking is better for everyone.

Stills

Stills

Stills

Stills

Results

Results

Both videos were innovative and story-driven, which sparkled an internal wish to improve their branding as a whole. Since we care a lot about research prior to development, we're really glad to see such an amazing result both in terms of strategy and development.

Credits

Credits

Scope of work
  • Strategy
  • Script
  • Storyboard
  • Illustration
  • 2D Animation
  • Sound Design
Team
Executive Production
Conrado de Sá
Creative Direction
Felippe Silveira
Script, Storyboard, Art Direction
Raff Mars
Illustration
Nati Brondani
Animation
Felippe Silveira, Nati Brondani
Sound Design
Matheus Pinheiro

Scope of work

Script Revision  •  Storyboard  •  Illustration  •  2D animation  •  Sound design

Team

Executive Production
Adam Winograd, Yoav Hornung
Production
Brian Grady
Creative Direction
Felippe Silveira
Art Direction
Raff Mars
Script
Apigee Marketing Team
Storyboard
Raff Mars
Illustration
Raff Mars, Naomi Bensen, Dennis Hoogstad
Animation
Pedro de Britto, Felippe Silveira