Making innovations feel less like rocket science and more like common sense.

You’ve built something powerful. But the more complex it is, the harder it is to explain. That’s where we come in.

For more than a decade, MOWE has helped companies transform technical, abstract ideas into stories people want to watch, share, and act on. From emerging leaders in healthtech and SaaS to Fortune 500 companies, our work proves that clarity drives adoption.

The problem we solve​

When you’re building something truly innovative, it’s easy for complexity to take over. Features become the focus. Jargon finds its way into your messaging.

The consequences? People tune out, adoption rates fall, and both product and brand trust fades away.

Complexity → Connection

Through strategy, design, and motion, we create content that doesn’t just explain your product, it resonates. The outcomes: Clarity → Trust → Conversion.

Our experience spans industries and has reached millions worldwide, reinforcing how storytelling can bring clarity even to the most technical subjects and products.

We’ve also trained design teams on how to apply motion to UX to turn good products into memorable experiences.

Recognized for excellence in motion and storytelling

"If you want a quick video slapped together, don’t use them. If you want a team that will dive into what you want to achieve and produce something impactful, go with MOWE Studio. They will add value, contribute ideas, and be actively involved in the creative process."
Mike LambVP Global Digital Platforms at Pfizer
MOWE is a team of wonderful people, everyone a delight to talk and chat to. The team truly cares, takes time to get to know you and listens to your (at least in my case) endless rambles and will come back with solutions and ideas that are more you and your business than you could hope for. They guide you along your journey, involve you in every step, are transparent, proactive, communicative, and just wonderful to work with. Of course their results are absolutely fantastic and have wowed everyone I know.
Nadine PfeiferFounder and CEO of HopStair
"MOWE are nothing short of a joy to work with. In six years they've never missed a beat, being consistently reliable, endlessly creative, and genuinely collaborative. It's an absolute pleasure to develop projects with a team willing to do whatever it takes to clear the extraordinarily high bar they set for themselves."
Aidan O'BrienCreative Director of iluli

Our Approach

What makes us different

  • Experience with depth. For years we’ve tackled subjects ranging from AI to mental health, learning how to balance accuracy with storytelling.
  • Systems, beyond one-offs.Our work aims for scalability. We design principles, templates, and assets you can use again and again.
  • Clarity as craft. Beyond animation, we study how people consume, learn, and decide. It shapes every frame.

Where we excel

Our expertise focus on four core pillars, designed to meet you where you are:

Explainers & Story Packages
Connect with your audience and tell your story clearly, across formats and channels.

Motion Branding
Embed emotion into your brand communication with movement and purpose. Extending your brand identity into motion, with principles and assets that scale.

UX Motion & Interactive animations
Guide and delight users inside your product with purposeful animation that makes any UX more intuitive.

Workshops
Upgrade your team’s UX Motion and Storytelling skills to deliver better experiences and results.

Our Team

The people behind the spark

Behind MOWE is a small team of strategists, designers, and producers guided by empathy and curiosity. We approach every project with fresh eyes, ask the questions others might skip, and focus on what truly matters: turning complexity into connection.

Felippe Silveira

Co-founder & CEO

Raff Marques

Co-founder & COO

Alana Maganha

Marketing Director

Barbara Ripper

Executive Assistant

Juliana Scaffa

Producer