The 4 Strategic Types of Animation You Should Consider Before Starting Any Project
The 4 Strategic Types of Animation You Should Consider Before Starting Any Project With the constant use of motion graphics in commercial animations, it’s...
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How to Measure the Success of Your Animation Project
Animation is more than just moving images. It's a powerful engagement tool that directly impacts marketing...
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Why Understanding the Differences Between Animation and Live-action Production Can Make or Break Your Next Project
Why Understanding the Differences Between Animation and Live-action Production Can Make or Break Your Next Project While there are many similarities between live-action and...
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How to Choose and Work with a Sound Designer on Your Animation Project
How to Choose and Work with a Sound Designer on Your Animation Project While the job title “Sound Designer” has only been around for...
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7 Tips for Creating Animated Videos that Stand the Test of Time
7 Tips for Creating Animated Videos that Stand the Test of Time Animation Delivered! The project went well, and the client is happy, so...
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How Much Is Animation?
"How much does animation cost?" For obvious reasons, this is the most common question we get from prospective clients. And it's probably the question at the...
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Why and How to Incorporate Custom Sound Design into Your Next Animation Project
Pulling together an ad campaign for a client can be quite stressful. Many moving pieces need to be put together for it to efficient, and it's common for...
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Marketing to Baby Boomers, Gen X, Millennials, and Gen Z with Animation
Marketing to Baby Boomers, Gen X, or Millennials? Animation can be a powerful tool. Here's how to design your campaign for different generation segments.
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3 Things to Define Before Your Next Animation Project
Picture this: you've just received an email that a new animation project arrived and now it's time to move forward. This is all good news and your creative brain starts to...
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How to Prevent Your Next Animation Project from Failing
Every project is susceptible to failure. That's a simple fact that many people might not even consider when discussing a new project with a client. However, addressing...
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Budgeting for Animation vs Live Action Video
Budgeting is a big part of every video production. For those experienced with live-action, budgeting for animation can sound tricky. Many costs related to production...
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How to Use Animation to Increase Customer Engagement
Animation video is one of the most effective tools agencies can use to help their customers engage their audiences. Here's why.
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How to get the most out of your animation budgets
The possibilities within commercial animation are endless, but the budget you have to work with is not. Agency strategists and directors oftentimes have to...
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