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Rethinking explainer videos and other animation tactics
  • Felippe Silveira
  • Posted by Felippe Silveira
January 16, 2023

Not long ago, explainer videos were a big hit and a helpful asset to communicate new services and products to a brand’s audience. But...

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  • David G. Stone
  • Posted by David G. Stone
January 10, 2023

Don’t brush animation trends aside (but also don’t copy them). Here’s how an understanding of this year’s animation style trends can push you to do better work.

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Animation Strategy: How to Plan Before Production
  • Felippe Silveira
  • Posted by Felippe Silveira
January 3, 2023

Planning and strategy are essential parts of the animation process. Learn what to define before production begins. Includes creative brief template.

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  • Felippe Silveira
  • Posted by Felippe Silveira
December 6, 2022

Motion graphics and animation are not the same thing. And it’s important for you to understand the differences so you can make good decisions about your project.

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No, Robots Aren’t Taking Over. Here’s Why AI Is Actually Good for Animators.
  • David G. Stone
  • Posted by David G. Stone
November 29, 2022

AI’s abilities in the visual arts have grown exponentially in the last year. But rest assured, AI in animation does not mean animators should fear. Here’s why.

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What makes a great animation?
  • Felippe Silveira
  • Posted by Felippe Silveira
November 7, 2022

Beauty may be in the eye of the beholder, but a lot is riding on your campaign. How do you ensure you’re creating a good animation that resonates? Here’s how.

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  • David G. Stone
  • Posted by David G. Stone
October 27, 2022

Should you pay for a single-use license, or own the intellectual property rights outright to your brand’s animation? Find out in our strategy guide.

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Are Explainer Videos Effective?
  • Felippe Silveira
  • Posted by Felippe Silveira
October 10, 2022

Explainer videos are still effective if you’re willing to take some chances. Oversaturation of the same, boring old animations means you need a new approach.

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  • Felippe Silveira
  • Posted by Felippe Silveira
September 8, 2022

A Youtube channel fully made by animated content is possible if you have the right strategy to keep your deliverables fresh and up to date.

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  • Raff Marques
  • Posted by Raff Marques
August 30, 2022

Your marketing animation is not just a single file — it is made up of a portfolio of assets which your brand can leverage to maximize ROI.

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