How Animation Can Improve Any Marketing Campaign
raffmarques
Posted by raffmarques
September 17, 2020

How Animation Can Improve Any Marketing Campaign

he early stages of a marketing campaign can be overwhelming for many agencies. The client has a specific budget, a problem to solve, and is counting on the creative team to find...

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How to Reduce Animation Production Costs
Felippe Silveira
Posted by Felippe Silveira
September 3, 2020

How to Reduce Animation Production Costs

One of the worst nightmares for any Producer or Director is when they are tasked with "reducing production costs." Budgets have been shrinking over the years, but you're still...

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Budgeting for Animation vs Live Action Video
Felippe Silveira
Posted by Felippe Silveira
August 13, 2020

Budgeting for Animation vs Live Action Video

Budgeting is a big part of every video production. For those experienced with live-action, budgeting for animation can sound tricky. Many costs related to production...

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Best Practices for Making an Animation in Multiple Aspect Ratios
raffmarques
Posted by raffmarques
August 5, 2020

Best Practices for Making an Animation in Multiple Aspect Ratios

Have you ever developed an entire project only to receive that heartwarming email right in the end: "Everything approved! Can you also send a vertical and a square version? Thanks!"...

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How to Measure the Success of Your Animation Project
Felippe Silveira
Posted by Felippe Silveira
July 14, 2020

How to Measure the Success of Your Animation Project

Animation is more than just moving images. It's a powerful engagement tool that directly impacts marketing...

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How to speed up your production without affecting its budget or quality
raffmarques
Posted by raffmarques
June 26, 2020

How to speed up your production without affecting its budget or quality

How to speed up your production without affecting its budget or quality Whenever you need to speed up an animation production, it’s easy to...

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How to Use Animation to Increase Customer Engagement
Felippe Silveira
Posted by Felippe Silveira
June 10, 2020

How to Use Animation to Increase Customer Engagement

Animation video is one of the most effective tools agencies can use to help their customers engage their audiences. Here's why.

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The resize monster: Adapting video content to reach more people
Felippe Silveira
Posted by Felippe Silveira
March 5, 2020

The resize monster: Adapting video content to reach more people

Content creation can be pretty challenging, especially for agencies and marketing teams who have to put brands and products in front of the right...

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The 2020s - the Decade of Animated Content
Felippe Silveira
Posted by Felippe Silveira
January 29, 2020

The 2020s - the Decade of Animated Content

2020 started and as at any beginning of a decade, we all ask ourselves “How will the future be?”. Well, the future of content...

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Reanimate: Breathing New Life Into Brands
Felippe Silveira
Posted by Felippe Silveira
December 16, 2019

Reanimate: Breathing New Life Into Brands

Effective communication is the main challenge of every brand. How to connect with their audience, how to send a message, how to make people...

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The Story Behind “Can’t Beat Me”
raffmarques
Posted by raffmarques
October 7, 2019

The Story Behind “Can’t Beat Me”

Can’t Beat Me by MOWE Studio This article is a Case Study of Can’t Beat Me, MOWE Studio’s first short film. When you watch something...

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What is Motion Graphics?
Felippe Silveira
Posted by Felippe Silveira
February 11, 2017

What is Motion Graphics?

Motion Graphics is a term we often use in our posts and our work. For those that are inside the industry, it can be...

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What the Hell Is a Keyframe and How to Use It Properly
Felippe Silveira
Posted by Felippe Silveira
September 21, 2016

What the Hell Is a Keyframe and How to Use It Properly

Digital Animation is all about Keyframes. Inside After Effects, you’ll find a variety of those guys and knowing the best way to use them...

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