Your marketing animation is not just a single file — it is made up of a portfolio of assets which your brand can leverage to maximize ROI.

There are some specifics in animation language you should understand to write better scripts. Here’s a primer on the right approach.

Determining the cost of animation requires more than a production menu. The size of the company and the desired outcome also play their parts.

Animation is a powerful marketing tool, but how it will ultimately be viewed must drive all your early decisions. Discover the 4 types of marketing animation.

While there are similarities between live-action and animation production, it's crucial that you understand the differences to ensure your project succeeds.

There are many ways to add movement to animated characters. Learn 3 of the main character animation types and how to choose the right one for your project.

Unlike live-action, animation has no natural sound, making sound design a key to project success. Learn the basic sound design elements and how to budget for them.

Wondering if animation is too "cartoony" for your client's brand? Here's why and how animation can be effectively used for marketing videos in any industry.

Planning and strategy are essential parts of the animation process. Learn what to define before production begins. Includes creative brief template.

There are four main ways that an animation production can fail. Learn what they are and how to prevent them. Includes animation process timeline.