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  • Raff Marques
  • Posted by Raff Marques
August 30, 2022

Your marketing animation is not just a single file — it is made up of a portfolio of assets which your brand can leverage to maximize ROI.

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  • David G. Stone
  • Posted by David G. Stone
August 15, 2022

There are some specifics in animation language you should understand to write better scripts. Here’s a primer on the right approach.

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  • Felippe Silveira
  • Posted by Felippe Silveira
April 7, 2022

Determining the cost of animation requires more than a production menu. The size of the company and the desired outcome also play their parts.

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  • Felippe Silveira
  • Posted by Felippe Silveira
February 23, 2022

Animation is a powerful marketing tool, but how it will ultimately be viewed must drive all your early decisions. Discover the 4 types of marketing animation.

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  • Raff Marques
  • Posted by Raff Marques
August 13, 2021

While there are similarities between live-action and animation production, it's crucial that you understand the differences to ensure your project succeeds.

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  • Felippe Silveira
  • Posted by Felippe Silveira
July 22, 2021

There are many ways to add movement to animated characters. Learn 3 of the main character animation types and how to choose the right one for your project.

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article illustration showing a girl with headphones watching an animation
  • Raff Marques
  • Posted by Raff Marques
February 15, 2021

Unlike live-action, animation has no natural sound, making sound design a key to project success. Learn the basic sound design elements and how to budget for them.

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illustration of a hand animating a character on a tablet
  • Felippe Silveira
  • Posted by Felippe Silveira
November 30, 2020

Wondering if animation is too "cartoony" for your client's brand? Here's why and how animation can be effectively used for marketing videos in any industry.

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  • Felippe Silveira
  • Posted by Felippe Silveira
October 28, 2020

Planning and strategy are essential parts of the animation process. Learn what to define before production begins. Includes creative brief template.

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  • Felippe Silveira
  • Posted by Felippe Silveira
October 1, 2020

There are four main ways that an animation production can fail. Learn what they are and how to prevent them. Includes animation process timeline.

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