Pricing an animation project is complex and often misunderstood. Learn from this guide what you need to know about budgeting for your creative campaign.

Client work only tells you so much about a team's abilities. Learn what to look for when hiring an animation partner, and why "creative playtime" is key.

There are some specifics in animation language you should understand to write better scripts. Here’s a primer on the right approach.

Don’t brush animation trends aside (but also don’t copy them). Here’s how an understanding of this year’s animation style trends can push you to do better work.

Planning and strategy are essential parts of the animation process. Learn what to define before production begins. Includes creative brief template.

Your marketing animation is not just a single file — it is made up of a portfolio of assets which your brand can leverage to maximize ROI.

Determining the cost of animation requires more than a production menu. The size of the company and the desired outcome also play their parts.

Animation is a powerful marketing tool, but how it will ultimately be viewed must drive all your early decisions. Discover the 4 types of marketing animation.

While there are similarities between live-action and animation production, it's crucial that you understand the differences to ensure your project succeeds.

There are many ways to add movement to animated characters. Learn 3 of the main character animation types and how to choose the right one for your project.