Creative Direction Archives

Does Animation Fit Your Client's Company?

Animation Branding Creative Direction

13 min read

Does Animation Fit Your Client's Company?

It’s not uncommon for many people to think animation may not be suitable for their client's project. When they hear the word animation, their minds go...

3 Things to Define Before Your Next Animation Project

Animation Creative Direction

10 min read

3 Things to Define Before Your Next Animation Project

Picture this: you've just received an email that a new animation project arrived and now it's time to move forward. This is all good news and your creative brain starts to...

How to Prevent Your Next Animation Project from Failing

Animation Creative Direction

15 min read

How to Prevent Your Next Animation Project from Failing

Every project is susceptible to failure. That's a simple fact that many people might not even consider when discussing a new project with a client. However, addressing...

How Animation Can Improve Any Marketing Campaign

Animation Branding Creative Direction Marketing

18 min read

How Animation Can Improve Any Marketing Campaign

he early stages of a marketing campaign can be overwhelming for many agencies. The client has a specific budget, a problem to solve, and is counting on the creative team to find...

Best Practices for Making an Animation in Multiple Aspect Ratios

Animation Creative Direction

16 min read

Best Practices for Making an Animation in Multiple Aspect Ratios

Have you ever developed an entire project only to receive that heartwarming email right in the end: "Everything approved! Can you also send a vertical and a square version? Thanks!"...

From 0 to 10M Views: Growing a Youtube Channel with Educational Videos

Case Study Creative Direction Marketing

12 min read

From 0 to 10M Views: Growing a Youtube Channel with Educational Videos

“If you can’t explain it simply, you don’t understand it well enough.” This quote by Albert Einstein summarizes the reason behind each animation of...