Motion graphics and animation are not the same thing. And it’s important for you to understand the differences so you can make good decisions about your project.

AI’s abilities in the visual arts have grown exponentially in the last year. But rest assured, AI in animation does not mean animators should fear. Here’s why.

Beauty may be in the eye of the beholder, but a lot is riding on your campaign. How do you ensure you’re creating a good animation that resonates? Here’s how.

Explainer videos are still effective if you’re willing to take some chances. Oversaturation of the same, boring old animations means you need a new approach.

Hiring an animation studio is tough enough, but finding a top-tier shop that can turn a project around on a short deadline? It’s difficult, but not impossible.

Find out the most efficient and cost-effective way of adapting your animation for different formats, fitted for multiple platforms.

Determining the cost of animation requires more than a production menu. The size of the company and the desired outcome also play their parts.

Make sure your clients' animated videos perform well and meet meaningful metrics. Learn how to define, set, and improve your animation video KPIs.

Agencies have a lot of options when creating a marketing campaign. Learn why animated marketing videos have unique advantages and achieve better results.

Animation video is one of the most effective tools agencies can use to help their customers engage their audiences. Here's why.