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Co-Design: The Secret to User-Centered Health Tech Animation Amid Health 4.0

As Health 4.0 continues to shape the future of healthcare, the push for innovative and user-centric products continues to rise. In this new era, engaging users directly in the development process is key to crafting products and marketing strategies that not only resonate with their needs but also elevate their experience.

Co-creation and its subset, co-design, are ideal processes to employ as you develop and refine your digital health product and its marketing assets. When applying co-design specifically to create an animation for your product, this process guarantees your messaging to be spot-on, increasing user engagement and satisfaction, two critical aspects for successful campaigns.

Defining Modern Healthcare Terms and Their Convergence  

Before we go any further with detailing the benefits of co-designing an animation for your health tech brand, let’s establish some key terms and their definitions. 

Health 4.0: The Demand for Tech-Forward Personalized Care

You have a health tech product, so you definitely know this one. For the record, Health 4.0 refers to the integration of digital technologies and data-driven approaches into healthcare, inspired by the principles of the Fourth Industrial Revolution. It emphasizes personalized care, interconnectivity, and real-time data analysis to enhance healthcare outcomes for patients. 

Co-Design: User-Inspired Creation  

The revolution that is Health 4.0 calls for a better design approach. Enter co-design. This methodology allows users and stakeholders to actively participate in shaping the product throughout the steps of the design process. Co-design sessions might involve workshops, brainstorming sessions, prototyping, or other design activities where users and designers collaborate to capture the perspectives, insights, and needs to create solutions that are more user-centric.

From an animation perspective, you can leverage co-design to create a video that speaks perfectly to your audience by involving them in the animation’s discovery, research, and pre-production. 

Co-Creation: Co-Design, Expanded    

Some folks use co-creation and co-design interchangeably. In reality, co-design is a subset of co-creation. Co-design only happens inside a design process, whereas co-creation can be used during any process if the intention is to provide a more valuable and efficient experience for the end consumer. 

Value-Based Healthcare: All Roads Lead to the User

This one might seem unrelated, but hear us out. Value-based healthcare is, of course, a care framework that focuses on the benefit, health, and value provided to patients (rather than profits earned from them). 

In certain ways, Health 4.0 is a reaction to lackluster patient care; it aims to personalize care for improved results. What’s more, co-creation and co-design are processes that will lead to a user-centric product. 

Putting it all together, value-based healthcare and Health 4.0 are the future of healthcare, and they complement one another. On top of that, using co-creation and co-design will help you shape a user-informed digital health product that appropriately responds to the rise of both value-based care and Health 4.0.

3 Benefits of Co-Designing an Animation for Your Digital Health Brand

Now that we’ve established key terms, let me detail some of the benefits of employing co-design to develop motion graphics that speak to your audience and support your product while benefiting you as a brand manager and your product team.

1. Co-Design Guarantees a User-Centered End Result 

Co-designing animation can look like holding a user focus group or sending a user survey during the animation strategy and pre-production process. By directly involving patients, healthcare professionals, and any other relevant stakeholders, you can develop animations that connect, communicate, and engage the end user more accurately and impactfully. 

The result? An output with more personalized and effective visual narratives that improve user satisfaction and product adoption rates. 

2. Co-Design De-Risks Development

We’re the first to admit that adding external stakeholders to the mix also adds complexity to the development process, making the process slightly longer. There are simply more opinions to aggregate as we create your animation. 

However, having key stakeholders participate in the process from the get-go actually reduces the risk of a failed campaign. Why? Thanks to outside input, we can identify and address potential issues or disconnects early on. 

So, relying on co-design may increase the development time and, consequently, the budget a bit, but it helps prevent you from launching an underperforming product or campaign. In turn, you avoid the negative publicity and user comments that come from launching a flop. We all know the importance of avoiding these negative perceptions; they’re difficult to live down once they’re established.

3. Co-Design Encourages a Culture of Adaptability and Innovation 

The collaborative nature of co-designing acts as a catalyst for innovation. Bringing together diverse perspectives — including technical, medical, and patient viewpoints — leads to more engaging, creative, and unique solutions. 

On top of that, the involvement of key stakeholders in the process of crafting the story and visually developing it improves the overall effectiveness of the project and its message to the end user. 

Finally, co-design fosters a larger culture of continuous feedback and iteration. This is crucial for keeping pace with the dynamic nature of healthcare challenges and technologies, whether you’re using this method to create an animation or otherwise. 

Co-Design With Your Health Tech Creative Studio  

MOWE is committed to helping digital health brands create holistic animation strategies that keep the user front and center, always. Let’s work through the co-design process — together.

Raff Marques
Raff Marques
Co-founder & Creative Director at MOWE Studio