Animation Use Cases for Each User Journey Stage: Keep Customers Engaged with Your Digital Health Brand
Digital health marketers must attract and retain customers at any brand inflection point. Learn the user journey stages and how animation can help.
Animation Solutions for Health Tech Marketing Challenges
Learn how to leverage a combination of animation types to attract and retain users to your healthtech platform.
The Best Video Duration for Social Media Platforms
The Best Video Duration for Social Media Platforms Whether you’re creating engaging content or advertising animations, knowing the platform-specific limits can greatly enhance your viewership and retention rate. As a rule of thumb, shorter videos tend to be more effective, ensuring viewers are more likely to hit play and watch your content through to the […]
Best Formats to Create a Cross-Channel Campaign
Best Formats to Create a Cross-Channel Campaign In a world where multi-platform content is non-negotiable, planning your animation outputs beforehand is always the best strategy. These aspect ratio templates will help you and your team to visualize the different types of formats you can consider for your next animation project. Understanding those possibilities allows you […]
The Impact x Cost of Animation Components
The Impact x Cost of Animation Components Animation is a medium with lots of layers. Different combinations of the various elements that can be used in a motion project will lead to different types of results and demand different levels of investment. In this guide we explain the correlation between the impact and the cost […]
Uncovering Goals to Achieve a Successful Project
Uncovering Goals to Achieve a Successful Project To build a successful animation you actually should start with the end goal in mind. By asking the right questions and understanding the underlying motivations, you gain a deeper understanding of the expectations for the project to create animations that achieve the right results. This quick cheat sheet […]
Keeping Up With Your Project Timeline
Keeping Up With Your Project Timeline We know predicting an exact timeline for your next animation can be challenging, but having a clear understanding of the time allocation for each stage of the project is crucial. In this guide, we explore the distribution of time within an animation production, giving some insights to help you […]
Essential Questions to Build a Better Creative Brief
Essential Questions to Build a Better Creative Brief To succeed in an animation campaign you should aim to achieve three major objectives: creating emotional connections, portraying a powerful message, and developing a strong brand association. To help you accomplish these goals, the guide presents six essential questions to include in a creative brief. These questions […]
Perfecting Pre-Production to Optimize Resources
Perfecting Pre-Production to Optimize Resources Meticulously considering elements such as strategy, script, style, and storyboard during this pre-production phase helps to avoid obstacles that could impact timelines and budgets. In this guide we show you how a well-defined strategy enables proactive thinking, providing guidance for the project’s future steps and preventing ambiguity that may hinder […]
How to Choose The Right Animation Partner
How to Choose The Right Animation Partner When evaluating animation studios during the hiring process, it is crucial to ask the right questions to determine whether you are dealing with a vendor or a partner. Through these five questions you can gather information about the studio production process and touchpoints throughout development, in addition to […]