Insights Fresh Insights on Animation and Marketing Filter By CategoryAnimationBrandingCase StudyCreative DirectionMarketingProductionRemote WorkStrategyWebinarReset Filters Posted by Felippe Silveira December 6, 2022 What’s the Difference Between Animation and Motion Graphics — And Why Should It Matter to You? Motion graphics and animation are not the same thing. And it’s important for you to understand the differences so you can make good decisions about your project. Animation Branding Marketing Strategy Read More Posted by David G. Stone November 29, 2022 How to Embrace Artificial Intelligence to Make Better Animations AI’s abilities in the visual arts have grown exponentially in the last year. But rest assured, AI in animation does not mean animators should fear. Here’s why. Animation Branding Marketing Strategy Read More Posted by Felippe Silveira November 7, 2022 Measuring Greatness: 3 Factors That Determine Excellent Animation Beauty may be in the eye of the beholder, but a lot is riding on your campaign. How do you ensure you’re creating a good animation that resonates? Here’s how. Animation Branding Marketing Strategy Read More Posted by David G. Stone October 27, 2022 The Strategic Advantages of Owning Your Animation Intellectual Property Should you pay for a single-use license, or own the intellectual property rights outright to your brand’s animation? Find out in our strategy guide. Animation Branding Marketing Strategy Read More Posted by Felippe Silveira November 30, 2020 Does Animation Fit Your Client’s Company? Wondering if animation is too "cartoony" for your client's brand? Here's why and how animation can be effectively used for marketing videos in any industry. Animation Branding Creative Direction Read More Posted by Raff Marques September 17, 2020 How Animation Can Improve Any Marketing Campaign Agencies have a lot of options when creating a marketing campaign. Learn why animated marketing videos have unique advantages and achieve better results. Animation Branding Creative Direction Marketing Read More
