Insights Fresh Insights on Animation and Marketing Filter By CategoryAnimationBrandingCase StudyCreative DirectionMarketingProductionRemote WorkStrategyWebinarReset Filters Posted by Felippe Silveira January 16, 2023 Rethinking Explainer Videos and Other Commercial Animation Tactics Not long ago, explainer videos were a big hit and a helpful asset to communicate new services and products to a brand’s audience. But... Animation Creative Direction Strategy Webinar Read More Posted by David G. Stone January 10, 2023 Not Just Another Trends Article: Actionable Animation Advice for 2023 Don’t brush animation trends aside (but also don’t copy them). Here’s how an understanding of this year’s animation style trends can push you to do better work. Animation Creative Direction Strategy Read More Posted by Felippe Silveira January 3, 2023 3 Steps to Create an Ironclad Creative Brief and an Excellent Animation Planning and strategy are essential parts of the animation process. Learn what to define before production begins. Includes creative brief template. Animation Creative Direction Read More Posted by Raff Marques August 30, 2022 How to Extract Maximum Value from Your Animation Projects Your marketing animation is not just a single file — it is made up of a portfolio of assets which your brand can leverage to maximize ROI. Animation Creative Direction Read More Posted by David G. Stone August 15, 2022 How to Craft a Successful Script for Animation There are some specifics in animation language you should understand to write better scripts. Here’s a primer on the right approach. Animation Creative Direction Read More Posted by Felippe Silveira April 7, 2022 Mowe’s Value-Based Pricing Determining the cost of animation requires more than a production menu. The size of the company and the desired outcome also play their parts. Animation Creative Direction Marketing Production Read More Pages: 1234
