Chirps & Thoughts
Fresh insights on Animation and Marketing – and occasional news from us.
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Mowe’s Value-Based Pricing
Mowe’s Value-Based Pricing Animation has infinite possibilities and when it comes to pricing, it’s no different. For those not into the specifics of animation...
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To Sell Animation, Education About Its Benefits Is Key
One of the worst nightmares for any Producer or Director is when they are tasked with "reducing production costs." Budgets have been shrinking over the years, but you're still...
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How to Reduce Animation Production Costs
One of the worst nightmares for any Producer or Director is when they are tasked with "reducing production costs." Budgets have been shrinking over the years, but you're still...
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Why Understanding the Differences Between Animation and Live-action Production Can Make or Break Your Next Project
Why Understanding the Differences Between Animation and Live-action Production Can Make or Break Your Next Project While there are many similarities between live-action and...
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How Much Is Animation?
"How much does animation cost?" For obvious reasons, this is the most common question we get from prospective clients. And it's probably the question at the...
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How Pre-Production Can Make or Break Your Animation Project
Every project or campaign requires a good pre-product. It's essential to start every project on the right foot and it...
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