Insights Fresh Insights on Animation and Marketing Filter By CategoryAnimationBrandingCase StudyCreative DirectionMarketingProductionRemote WorkStrategyWebinarReset Filters Posted by Felippe Silveira January 3, 2023 3 Steps to Create an Ironclad Creative Brief and an Excellent Animation Planning and strategy are essential parts of the animation process. Learn what to define before production begins. Includes creative brief template. Animation Creative Direction Read More Posted by Felippe Silveira December 6, 2022 What’s the Difference Between Animation and Motion Graphics — And Why Should It Matter to You? Motion graphics and animation are not the same thing. And it’s important for you to understand the differences so you can make good decisions about your project. Animation Branding Marketing Strategy Read More Posted by David G. Stone November 29, 2022 How to Embrace Artificial Intelligence to Make Better Animations AI’s abilities in the visual arts have grown exponentially in the last year. But rest assured, AI in animation does not mean animators should fear. Here’s why. Animation Branding Marketing Strategy Read More Posted by Felippe Silveira November 7, 2022 Measuring Greatness: 3 Factors That Determine Excellent Animation Beauty may be in the eye of the beholder, but a lot is riding on your campaign. How do you ensure you’re creating a good animation that resonates? Here’s how. Animation Branding Marketing Strategy Read More Posted by David G. Stone October 27, 2022 The Strategic Advantages of Owning Your Animation Intellectual Property Should you pay for a single-use license, or own the intellectual property rights outright to your brand’s animation? Find out in our strategy guide. Animation Branding Marketing Strategy Read More Posted by Felippe Silveira October 10, 2022 Reports of Explainer Videos’ Demise Have Been Greatly Exaggerated Explainer videos are still effective if you’re willing to take some chances. Oversaturation of the same, boring old animations means you need a new approach. Animation Marketing Production Strategy Read More Pages: 12345678910
