Insights Fresh Insights on Animation and Marketing Filter By CategoryAnimationBrandingCase StudyCreative DirectionMarketingProductionRemote WorkStrategyWebinarReset Filters Filter by TypeArticleWhitepaperWebinarResourcesReset Filters Posted by David G. Stone Article • February 2, 2023 How to Craft a Successful Script for Animation There are some specifics in animation language you should understand to write better scripts. Here’s a primer on the right approach. Animation Creative Direction Read More Resource • February 1, 2023 The Impact x Cost of Animation Components The Impact x Cost of Animation Components Animation is a medium with lots of layers. Different combinations of the various elements that can be... Read More Posted by Felippe Silveira Webinar • January 16, 2023 Rethinking Explainer Videos and Other Commercial Animation Tactics Not long ago, explainer videos were a big hit and a helpful asset to communicate new services and products to a brand’s audience. But... Animation Creative Direction Strategy Webinar Read More Posted by David G. Stone Article • January 10, 2023 Not Just Another Trends Article: Actionable Animation Advice for 2023 Don’t brush animation trends aside (but also don’t copy them). Here’s how an understanding of this year’s animation style trends can push you to do better work. Animation Creative Direction Strategy Read More Posted by Felippe Silveira Article • January 3, 2023 3 Steps to Create an Ironclad Creative Brief and an Excellent Animation Planning and strategy are essential parts of the animation process. Learn what to define before production begins. Includes creative brief template. Animation Creative Direction Read More Posted by Felippe Silveira Article • December 6, 2022 What’s the Difference Between Animation and Motion Graphics — And Why Should It Matter to You? Motion graphics and animation are not the same thing. And it’s important for you to understand the differences so you can make good decisions about your project. Animation Branding Marketing Strategy Read More Pages: 1234567891011121314
