Insights Fresh Insights on Animation and Marketing Filter By CategoryAnimationBrandingCase StudyCreative DirectionMarketingProductionRemote WorkStrategyWebinarReset Filters Filter by TypeArticleWhitepaperWebinarResourcesReset Filters Posted by Felippe Silveira Whitepaper • June 20, 2023 Motion Branding 101: Your Guide to Maximizing Brand Recognition through Movement Motion branding isn’t a new concept, but discover why now is the perfect time to understand, define, and deploy it across your brand’s digital touchpoints. Animation Branding Strategy Read More Posted by David G. Stone Whitepaper • October 27, 2022 The Strategic Advantages of Owning Your Animation Intellectual Property Should you pay for a single-use license, or own the intellectual property rights outright to your brand’s animation? Find out in our strategy guide. Animation Branding Marketing Strategy Read More Posted by David G. Stone Whitepaper • October 26, 2021 Animation vs. Live Action: When to Choose One Over the Other You're not alone. Weighing live action vs animation for your project is a complex choice to make. Wouldn't it be nice to have a helpful guide? Here you go. Read More Posted by Felippe Silveira Whitepaper • March 29, 2021 How Much Is Animation? How much does an animated video cost? We break down the price range for commercial animations and explain the six factors that affect 2d animation budgets. Animation Creative Direction Production Read More Posted by Raff Marques Whitepaper • January 4, 2021 Marketing to Baby Boomers, Gen X, Millennials, and Gen Z with Animation Marketing to Baby Boomers, Gen X, Millennials, or Gen Z? Animation can be a powerful tool. Here's how to design your campaign for different generation segments. Read More
