Making health tech products not only understood but felt
“MOWE is a team of wonderful people. The team truly cares, takes time to get to know you, and will come back with solutions and ideas that are more than you and your business could hope for.”
– Nadine Pfeifer, HopStair’s CEO
We help health tech teams communicate complex and abstract concepts clearly, so people can understand, trust, and act. More than making content, we solve real communication problems, transforming technical insight into meaningful experiences.
What we do
Our role is to turn complexity into connection.
More than producing animation, we help teams solve real communication problems. That means stepping back, understanding where clarity breaks down, and designing motion and storytelling that support understanding, trust, and momentum.
We work with companies building complex, innovative products, often in regulated, technical, or high-stakes contexts where clarity truly matters.
Ways we can help
Each one of our capabilities is designed to address a specific communication challenge inside the mental health tech ecosystem. They can stand alone or work together, depending on what you’re trying to solve.
Explainer Videos
When your solution is powerful, but it doesn't resonate
Mental health technology can be complex – blending science, data, and human care. Explainers help clarify how your platform works, the evidence behind it, and the real-world outcomes it supports. From patients to providers to payers, we make sure your message builds trust and reduces uncertainty.
Motion Branding Systems
When your brand needs to feel as trustworthy as your care.
In mental health tech, consistency builds credibility. We create strategic motion systems that reinforce safety, empathy, and professionalism across campaigns, product interfaces, and stakeholder communications, so every interaction feels aligned and reassuring.
UX Motion & Interactive Animations
When motion directly impacts emotional experience.
In mental health tech products, every detail matters. We design microinteractions, onboarding flows, and motion systems that reduce cognitive load, guide users gently, and create a sense of clarity. Because thoughtful motion doesn’t just improve usability, it supports emotional safety.
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Workshops & Consulting
When teams need clarity before execution.
Mental health innovations require clarity across clinical, product, and leadership teams. We run focused workshops that help you align on storytelling, user trust, ethical communication, and motion strategy – so execution reflects both your mission and your evidence base.
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Our Clarity & Trust Method™
When it comes to innovation inside the mental health tech world, trust isn’t built through information alone. It’s built through clarity, empathy, and consistent communication.
Our work is guided by the Clarity & Trust Method™, a structured approach we apply across all capabilities:
DIAGNOSTIC. We align on your audience, context, and trust barriers to understand where clarity breaks down.
DEFINITION. We define the key story points, user journeys, and emotional tone your communication needs.
DESIGN. We craft rhythm, pacing, and visual language to help people grasp complex ideas quickly and confidently.
DELIVERY. We validate that the final work communicates effectively and achieves the intended clarity and impact.
DIRECTION. We provide guidance so teams can maintain and scale the same clarity across future initiatives.
At its core, the method is simple: communicate complex ideas clearly, credibly, and with intention.
Where to start?
The best place to start is a short diagnostic conversation.
We use this conversation to understand the problem you’re trying to solve, where clarity may be breaking down, and whether this approach is the right fit.
If it is, we’ll outline a clear direction for next steps.
If it’s not, we’ll tell you that too.
Prefer email? Get in touch →
About MOWE
Founded in 2015, MOWE is the motion and storytelling studio working primarily with health and healthtech teams.
Our focus is turning complexity into connection, especially in contexts where trust, understanding, and responsible communication are critical.