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  • David G. Stone
  • Posted by David G. Stone
August 15, 2022

There are some specifics in animation language you should understand to write better scripts. Here’s a primer on the right approach.

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  • Felippe Silveira
  • Posted by Felippe Silveira
April 7, 2022

Determining the cost of animation requires more than a production menu. The size of the company and the desired outcome also play their parts.

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  • Felippe Silveira
  • Posted by Felippe Silveira
February 23, 2022

Animation is a powerful marketing tool, but how it will ultimately be viewed must drive all your early decisions. Discover the 4 types of marketing animation.

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  • Felippe Silveira
  • Posted by Felippe Silveira
July 22, 2021

There are many ways to add movement to animated characters. Learn 3 of the main character animation types and how to choose the right one for your project.

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  • Raff Marques
  • Posted by Raff Marques
April 27, 2021

What style and technique is best for your animation project? Learn the difference between motion graphics, frame-by-frame, advertising, and explainer videos.

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article illustration showing a girl with headphones watching an animation
  • Raff Marques
  • Posted by Raff Marques
February 15, 2021

Unlike live-action, animation has no natural sound, making sound design a key to project success. Learn the basic sound design elements and how to budget for them.

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  • Raff Marques
  • Posted by Raff Marques
January 4, 2021

Marketing to Baby Boomers, Gen X, Millennials, or Gen Z? Animation can be a powerful tool. Here's how to design your campaign for different generation segments.

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illustration showing common aspect ratios for videos
  • Raff Marques
  • Posted by Raff Marques
August 5, 2020

Learn the most common video aspect ratios, how to choose the right one for your animated project, and best practices for producing in multiple aspect ratios.

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