Bosque de Cultura

Choque de Cultura  |  2019

At MOWE, we always empower our team to have personal projects that they can do in-between project's tasks since this helps them to challenge themselves and create things and stories that matter to them.

This project started as an animated acting and lip-sync exercise by our Cel Animator, André Dias, and his original idea was: What if the characters of "Choque de Cultura" were animals? Which animals would they be and how could we bring their personalities to those animals?

After we saw the first rough, we decided to embrace his idea and combine our forces to make it even more special. What would probably be a simple animation test without colours or anything else, turned out to be a fully 30-second animated video with colours, background and impact, A LOT of impact. It became viral and broke Brazilian Twitter that day!

bosque-first-sketch
second rough animation showing the movements of the characters of the animation
bosque-process1
bosque-snapshot1
Illustration of a Axolotl looking surprised for an animation scene
Illustration of an angry rabbit for an animation scene
Illustration of an angry bear for an animation scene

Credits

Credits

Scope of work

Illustration  •  2D animation

Team
Direction
André Dias, Felippe Silveira and Raff Mars
Illustration
André Dias, Mayumi Takahashi
Animation
André Dias
Concept
André Dias

Scope of work

Script Revision  •  Storyboard  •  Illustration  •  2D animation  •  Sound design

Team

Executive Production
Adam Winograd, Yoav Hornung
Production
Brian Grady
Creative Direction
Felippe Silveira
Art Direction
Raff Mars
Script
Apigee Marketing Team
Storyboard
Raff Mars
Illustration
Raff Mars, Naomi Bensen, Dennis Hoogstad
Animation
Pedro de Britto, Felippe Silveira