Reasoning from First Principles

Combining power jokes with mixed-media animation, we found a really fun way to explain the gist of what reasoning from first principles is.

  • Scope of work

    Script Revision, 2D animation, Sound design, Storyboard, Illustration,

  • Client

    Iluli Youtube Channel

  • Year

    2019

Client & Challenge

Do you know that Aristotle and Elon Musk have in common? Together with Iluli’s team, we found a really fun way to explain the gist of what reasoning from first principles is. This method of problem-solving has been central to both Aristotle and Elon Musk whenever they were trying to solve a problem – and that’s actually what made Elon create Space X.

Combining the power jokes and mixed-media animation, the video – which was released at the beginning of July, 2019 – has been a great success, receiving many positive comments and achieving almost 500000 views in less than a month!

Team

Script
Mike Lamb
Aidan O’Brien

Creative Direction
Felippe Silveira

Art Direction
Raff Mars

Production
Laís Abreu

Storyboard
Daniel Cramer

Illustration
Diego Leal
Mayumi Takahashi

Animation
Pedro de Britto
Ronaldo Serrano

Cel Animation
André Dias

Sound Design
Aidan O’Brien

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