Client & Challenge
Do you know that Aristotle and Elon Musk have in common? Together with Iluli’s team, we found a really fun way to explain the gist of what reasoning from first principles is. This method of problem-solving has been central to both Aristotle and Elon Musk whenever they were trying to solve a problem – and that’s actually what made Elon create Space X.
Combining the power jokes and mixed-media animation, the video – which was released at the beginning of July, 2019 – has been a great success, receiving many positive comments and achieving almost 500000 views in less than a month!