Reasoning from First Principles
Combining power jokes with mixed-media animation, we found a really fun way to explain the gist of what reasoning from first principles is.
Do you know that Aristotle and Elon Musk have in common? Together with Iluli’s team, we found a really fun way to explain the gist of what reasoning from first principles is. This method of problem-solving has been central to both Aristotle and Elon Musk whenever they were trying to solve a problem – and that’s actually what made Elon create Space X.
Combining the power jokes and mixed-media animation, the video – which was released at the beginning of July, 2019 – has been a great success, receiving many positive comments and achieving almost 500000 views in less than a month!
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Scope of Work
Script Revision • 2D animation • Sound design • Storyboard • Illustration
Team
Script
Mike Lamb
Aidan O’Brien
Creative Direction
Felippe Silveira
Art Direction
Raff Mars
Production
Laís Abreu
Storyboard
Daniel Cramer
Illustration
Diego Leal
Mayumi Takahashi
Animation
Pedro de Britto
Ronaldo Serrano
Cel Animation
André Dias
Sound Design
Aidan O’Brien