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The Best Video Duration for Social Media Platforms

Whether you’re creating engaging content or advertising animations, knowing the platform-specific limits can greatly enhance your viewership and retention rate. As a rule of thumb, shorter videos tend to be more effective, ensuring viewers are more likely to hit play and watch your content through to the end.

This guide provides detailed information on the best video duration for popular platforms like Instagram, TikTok, Facebook, YouTube, Twitter, and Snapchat. Each platform has unique durations that are optimal for different types of content, including Stories, Feed posts, Ads, Reels, Shorts, and more.

Understanding these can help guide your next animation project for maximum impact and engagement. For more detailed information, please download the full PDF guide.

Raff Marques
Raff Marques
Co-founder & Creative Director at MOWE Studio