Essential Questions to Build a Better Creative Brief

To succeed in an animation campaign you should aim to achieve three major objectives: creating emotional connections, portraying a powerful message, and developing a strong brand association.

To help you accomplish these goals, the guide presents six essential questions to include in a creative brief. These questions range from understanding how customers should feel about the brand when engaging with the campaign, to identifying visual representations and memories associated with the desired emotions.

By addressing these questions, your animation partner can create impactful animations that resonate with audiences and strengthen brand connections.