Diagnostic Analysis

Animation can’t be successful if you simply follow a hunch about what will work for your company or replicate a pattern someone else has produced. You need to understand your core issues, identify your goals, and decide what can be done to generate real results.

How It Works

MOWE examines and diagnoses your key communication challenges. We take a deep dive into your audience, your competitors, and your prior strategies through methods drawn from design practices:

  • Questionnaires: What are your company’s goals? What’s standing in your way?
  • Discussion: Gather business insights from your internal teams and stakeholders.
  • Workshop: Prioritize and contextualize issues and potential outcomes for your project.

The result? More accurate and targeted recommendations to inform the next steps.

Action Plan

Using the information gathered, we take a holistic view of your options and identify multiple paths forward.

MOWE identifies areas animation will be most effective for achieving your company’s goals, and can even offer connections (and solutions) for items that may fall outside of our service offerings. 

 The presentation of your action plan can include:

  • Insights from the diagnostic analysis process.
  • Animation strategies to address key issues.
  • Number of videos to support your campaign.
  • Duration of videos.
  • Messaging focus for your campaign.
  • Budget range required to produce animated videos.
  • Timeline expectations.

The Next Steps Are Yours

Once we’ve delivered your action plan, the ball is in your court. We’d love to work with you on next steps, but you can also choose to do it with your internal team or preferred provider. Either way, you are armed with applicable recommendations to address your needs.

Related works