Most examples involve either the creation of instructional materials that bring value and improve the brand awareness with their customers, or the focus on teaching as a way to establish brands as leaders or references in their market.
Thought Leadership Content
An excellent marketing and brand strategy is to use animation to educate your audience while helping to establish yourself as a leader in the field. It increases the power of connecting with your brand by framing the knowledge in a format not already adopted by all industries. That has proven to be one of the most effective ways of engagement.
Making the Complex Simple
Not everything needs to be rocket science, and if it is, we can make it simple. The key takeaway from animation with educational purposes is to make complex topics much easier to follow and understand – without minimizing their importance. Our team works side-by-side with you, digging into the gist of each topic to ensure the final piece can clearly communicate it.
We achieve this by the combination of script development with image association. The message is shaped not only around what’s being said but also by what’s on-screen. This approach ensures the content to be absorbed by multiple senses.
Educating but also Engaging
Education through animation needs to be engaging. Your company wants viewers to understand what is being taught, but you also need to guarantee your brand’s engagement. An engaging piece makes every type of content a lot easier to consume and allow topics to be more attractive, even those without an initial knowledge around it.
With a tailored narrative and exceptional visuals, our team amplifies the engagement of your content. We can achieve it through innovative illustration and animation techniques, unexpected visual approaches to the topic, and dynamics in the story – adding ups and downs, epics and fun moments, and various other narrative elements.