Motion graphics and animation are not the same thing. And it’s important for you to understand the differences so you can make good decisions about your project.

AI’s abilities in the visual arts have grown exponentially in the last year. But rest assured, AI in animation does not mean animators should fear. Here’s why.

Beauty may be in the eye of the beholder, but a lot is riding on your campaign. How do you ensure you’re creating a good animation that resonates? Here’s how.

Explainer videos are still effective if you’re willing to take some chances. Oversaturation of the same, boring old animations means you need a new approach.

Hiring an animation studio is tough enough, but finding a top-tier shop that can turn a project around on a short deadline? It’s difficult, but not impossible.

A Youtube channel fully made by animated content is possible if you have the right strategy to keep your deliverables fresh and up to date.

Your marketing animation is not just a single file — it is made up of a portfolio of assets which your brand can leverage to maximize ROI.

There are some specifics in animation language you should understand to write better scripts. Here’s a primer on the right approach.

Determining the cost of animation requires more than a production menu. The size of the company and the desired outcome also play their parts.

In today’s world, it’s not that hard to face many ads during the day — how brands can navigate and stand out in that noise?