Planning and strategy are essential parts of the animation process. Learn what to define before production begins. Includes creative brief template.
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Learn the steps involved and why the pre-production process is so essential for your animated project's success.
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The originality and adaptability of animation makes it a powerful marketing tool that is often misunderstood. Learn more about the efficacy of marketing animation.
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How much does animation cost? That depends. Here are 5 ways to reduce production costs for your 2D animation budget.
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Make sure your clients' animated videos perform well and meet meaningful metrics. Learn how to define, set, and improve your animation video KPIs.
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The length of your animation video project is essential to its success. Learn how you can choose the best duration for your animation video.
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Unlike live-action, animation has no natural sound, making sound design a key to project success. Learn the basic sound design elements and how to budget for them.
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Wondering if animation is too "cartoony" for your client's brand? Here's why and how animation can be effectively used for marketing videos in any industry.
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There are four main ways that an animation production can fail. Learn what they are and how to prevent them. Includes animation process timeline.
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Trying to decide between live action vs animation for your next video project? Compare how to budget for both and learn why animation costs what it does.
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