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Illustration showing a factory with a machine in the middle written pre-production
  • Felippe Silveira
  • Posted by Felippe Silveira
June 1, 2022

Learn the steps involved and why the pre-production process is so essential for your animated project's success.

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  • Felippe Silveira
  • Posted by Felippe Silveira
January 14, 2022

The originality and adaptability of animation makes it a powerful marketing tool that is often misunderstood. Learn more about the efficacy of marketing animation.

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illustration showing a girl throwing stuff out of a balloon
  • Felippe Silveira
  • Posted by Felippe Silveira
December 7, 2021

How much does animation cost? That depends. Here are 5 ways to reduce production costs for your 2D animation budget.

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illustration showing a man flying in a rocket through a line graph
  • Felippe Silveira
  • Posted by Felippe Silveira
November 8, 2021

Make sure your clients' animated videos perform well and meet meaningful metrics. Learn how to define, set, and improve your animation video KPIs.

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  • Felippe Silveira
  • Posted by Felippe Silveira
September 21, 2021

The length of your animation video project is essential to its success. Learn how you can choose the best duration for your animation video.

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article illustration showing a girl with headphones watching an animation
  • Raff Marques
  • Posted by Raff Marques
February 15, 2021

Unlike live-action, animation has no natural sound, making sound design a key to project success. Learn the basic sound design elements and how to budget for them.

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illustration of a hand animating a character on a tablet
  • Felippe Silveira
  • Posted by Felippe Silveira
November 30, 2020

Wondering if animation is too "cartoony" for your client's brand? Here's why and how animation can be effectively used for marketing videos in any industry.

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  • Felippe Silveira
  • Posted by Felippe Silveira
October 28, 2020

Planning and strategy are essential parts of the animation process. Learn what to define before production begins. Includes creative brief template.

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  • Felippe Silveira
  • Posted by Felippe Silveira
October 1, 2020

There are four main ways that an animation production can fail. Learn what they are and how to prevent them. Includes animation process timeline.

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Illustration of a clapperboard and a drawing tablet side by side
  • Felippe Silveira
  • Posted by Felippe Silveira
August 13, 2020

Trying to decide between live action vs animation for your next video project? Compare how to budget for both and learn why animation costs what it does.

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