How Pre-Production Can Make or Break Your Animation Project
Learn the steps involved and why the pre-production process is so essential for your animated project’s success.
To Sell Animation, Education About Its Benefits Is Key
The originality and adaptability of animation makes it a powerful marketing tool that is often misunderstood. Learn more about the efficacy of marketing animation.
How to Reduce Animation Production Costs
How much does animation cost? That depends. Here are 5 ways to reduce production costs for your 2D animation budget.
How to Measure the Success of Your Animation Project
Make sure your clients’ animated videos perform well and meet meaningful metrics. Learn how to define, set, and improve your animation video KPIs.
Why the Duration of Your Animation Video is Essential
The length of your animation video project is essential to its success. Learn how you can choose the best duration for your animation video.
Why and How to Incorporate Custom Sound Design into Your Next Animation Project
Unlike live-action, animation has no natural sound, making sound design a key to project success. Learn the basic sound design elements and how to budget for them.
Does Animation Fit Your Client’s Company?
Wondering if animation is too “cartoony” for your client’s brand? Here’s why and how animation can be effectively used for marketing videos in any industry.
How to Prevent Your Next Animation Project from Failing
There are four main ways that an animation production can fail. Learn what they are and how to prevent them. Includes animation process timeline.
Budgeting for Animation vs Live Action Video
Trying to decide between live action vs animation for your next video project? Compare how to budget for both and learn why animation costs what it does.
The resize monster: Adapting video content to reach more people
Repurposing content is one of the most effective ways to make your content reach the right audience, but when dealing with video marketing, it doesn’t mean just cutting it down to fit different durations. We discuss it further In our new article.