Planning and strategy are essential parts of the animation process. Learn what to define before production begins. Includes creative brief template.

Motion graphics and animation are not the same thing. And it’s important for you to understand the differences so you can make good decisions about your project.

Beauty may be in the eye of the beholder, but a lot is riding on your campaign. How do you ensure you’re creating a good animation that resonates? Here’s how.

Should you pay for a single-use license, or own the intellectual property rights outright to your brand’s animation? Find out in our strategy guide.

Explainer videos are still effective if you’re willing to take some chances. Oversaturation of the same, boring old animations means you need a new approach.

A Youtube channel fully made by animated content is possible if you have the right strategy to keep your deliverables fresh and up to date.

Find out the most efficient and cost-effective way of adapting your animation for different formats, fitted for multiple platforms.

Determining the cost of animation requires more than a production menu. The size of the company and the desired outcome also play their parts.

Make sure your clients' animated videos perform well and meet meaningful metrics. Learn how to define, set, and improve your animation video KPIs.

You're not alone. Weighing live action vs animation for your project is a complex choice to make. Wouldn't it be nice to have a helpful guide? Here you go.