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Animation Strategy: How to Plan Before Production
  • Felippe Silveira
  • Posted by Felippe Silveira
January 3, 2023

Planning and strategy are essential parts of the animation process. Learn what to define before production begins. Includes creative brief template.

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  • Felippe Silveira
  • Posted by Felippe Silveira
December 6, 2022

Motion graphics and animation are not the same thing. And it’s important for you to understand the differences so you can make good decisions about your project.

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What makes a great animation?
  • Felippe Silveira
  • Posted by Felippe Silveira
November 7, 2022

Beauty may be in the eye of the beholder, but a lot is riding on your campaign. How do you ensure you’re creating a good animation that resonates? Here’s how.

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  • David G. Stone
  • Posted by David G. Stone
October 27, 2022

Should you pay for a single-use license, or own the intellectual property rights outright to your brand’s animation? Find out in our strategy guide.

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Are Explainer Videos Effective?
  • Felippe Silveira
  • Posted by Felippe Silveira
October 10, 2022

Explainer videos are still effective if you’re willing to take some chances. Oversaturation of the same, boring old animations means you need a new approach.

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  • Felippe Silveira
  • Posted by Felippe Silveira
September 8, 2022

A Youtube channel fully made by animated content is possible if you have the right strategy to keep your deliverables fresh and up to date.

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header for cropping animation
  • Felippe Silveira
  • Posted by Felippe Silveira
July 11, 2022

Find out the most efficient and cost-effective way of adapting your animation for different formats, fitted for multiple platforms.

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  • Felippe Silveira
  • Posted by Felippe Silveira
April 7, 2022

Determining the cost of animation requires more than a production menu. The size of the company and the desired outcome also play their parts.

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illustration showing a man flying in a rocket through a line graph
  • Felippe Silveira
  • Posted by Felippe Silveira
November 8, 2021

Make sure your clients' animated videos perform well and meet meaningful metrics. Learn how to define, set, and improve your animation video KPIs.

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  • David G. Stone
  • Posted by David G. Stone
October 26, 2021

You're not alone. Weighing live action vs animation for your project is a complex choice to make. Wouldn't it be nice to have a helpful guide? Here you go.

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