How Much Is Animation?

For obvious reasons, this is the most common question we get from prospective clients. And it’s probably the question at the front of your mind, too. Maybe you’ve worked with video before and experienced great results. For your next client campaign, you think animation could really take your impact up a notch. But of course you have a budget, and are curious what that budget will get you with animation. Does it cost less than live action video? More? The same? Is the number out of reach — or is it the best investment you could make? The short answer for pricing any custom project is, of course, “It depends.” But we don’t want to leave you hanging there. In this white paper, we’ll unveil:

• The price range for commercial animations
• The 6 factors that affect animation cost (yep, it’s more than animation duration)
• The difference between pricing one animated video vs. a series of animations
• An example showing how two very different animated projects can have the same price