The Strategic Advantages of Owning Your Animation Intellectual Property

A loyal audience is hard to come by. But beloved animated characters and storylines have proven incredibly capable in sustaining relationships with consumers over prolonged periods of time. To create meaningful narratives that foster those long-lasting connections with your customers, brands need to take a more purposeful, hands-on approach to managing their animated intellectual property (IP). This white paper explains the importance of IP in animation and how to position your brand to get the most value from your library of animated assets.