George Harrison’s Iconic Rosewood Telecaster
Diving deeper into the history behind George’s iconic Rosewood Telecaster and its journey across the globe — from the Fender facility in Southern California to the Apple rooftop in London.
Client
Fender
The Challenge
Working in a project involving such an iconic artist like George Harrison is already a big deal (at least for us).
But our partners Dynamic Dinossaur and Fender brought us in with some added pressure: a previous collaboration hadn’t met expectations, resulting in a tight deadline and little room for iteration. The storyboard lacked the level of detail required for such a compressed production timeline, and the story itself posed a unique challenge – recreating a moment in George Harrison’s life that had never been visually documented.
The team decided to rewrite the script and reposition the concept – but needed a motion partner who could quickly translate that new creative direction into compelling visuals.
Our Approach
Given the constraints, clarity became essential. We worked closely with Dynamic Dinosaur and Fender to refine and adapt the storyboard, proposing smart visual solutions that aligned with the campaign’s goals while remaining feasible within the timeline.
To tell an undocumented story in a documentary-style format, we leaned into illustration as a storytelling device. Illustrating George Harrison allowed us to build a broader world around him, introducing symbolic and atmospheric elements, like a car racing through London, to evoke emotion and context rather than literal documentation.
This direction also subtly echoed a meaningful cultural reference: the Beatles’ own history of using illustration during key phases of their career. Throughout the process, constant collaboration and open feedback loops ensured every creative decision was purposeful and production-ready from the start.
The Outcome
Despite the shortened timeline, the project delivered a fun, engaging, and visually distinctive film worthy of both Fender’s craftsmanship and George Harrison’s legacy.
The strong collaborative process built trust quickly. The client’s confidence in us as an animation partner led them to expand the project into additional formats, extending the life and impact of the campaign. What began as a high-pressure rescue mission evolved into a creative partnership grounded in clarity, trust, and shared problem-solving, resulting in work that felt both respectful and fresh.
Learn more on how MOWE tackled this challenge together with Fender
Scope of Work
Creative Direction
Illustration
Animation
Sound Design
Credits
ANIMATION STUDIO
MOWE
Creative Direction
David G. Stone
Art Direction
Raff Marques
Production
Ruby Valls
Storyboard
David G. Stone, Raff Marques
Illustration
Paula Gabriela, Raff Marques
Lead Animation
Pedro de Britto
Animation
Murilo Emerick, Alcides Izaguirre
AGENCY
Dynamic Dynosaur
Creative Direction
Dino Manuel, Ross Haines
Copywriter
Ross Haines
Design
Dino Manuel
Producer
Yuuki