Insights

Insights about marketing, animation and the challenge of having to publish more than your team can naturally produce.

Oct 28, 2026

Is your brand an improvisation brand?

Months after a rebrand, the speaker’s name comes on screen one way in the webinar, another in the podcast and a third in the event recap. Each looks fine. Side by side, they look like different companies.

Felippe Silveira • Co-founder & CEO at MOWE Studio

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Insight · Branding

Why innovation needs story, not just data

Nov 18, 2025

Insight · Strategy

Beyond Department: Creativity as Team Culture

Sep 24, 2025

Insight · Creative Direction

Designing for Trust in Digital Health: A Creative Guide

Aug 21, 2025

Case study · Animation

How a Health Tech Brand Addressed Men's Fertility with Animation

Mar 17, 2025

Insight · Animation

KPIs to Watch for More Impactful Video Marketing in Health Tech

Dec 19, 2024

Insight · Animation

What Comes After an Animated Video Launches Is Critical to Your Success

Nov 6, 2024

Insight · Animation

Tangible Feelings: Animation’s Power of Showing the Invisible in Health

Oct 29, 2024

Webinar · Animation

Showing the Invisible: Visual Communication in Mental Health Tech

Sep 26, 2024

eBook · Animation

From Cloudy to Clear: Animation's Role in Health Tech Communications

Sep 5, 2024

Webinar · Animation

Authentic Health Tech Branding: Strategies for Market Differentiation

Aug 31, 2024

Insight · Animation

3 Ways to Apply the Power of Animation in Health Tech Communications

Aug 14, 2024

Insight · Animation

Animation’s Evergreen Value for Health Tech Companies

Jul 31, 2024

Webinar · Animation

KPIs to Elevate Video Marketing for Health Tech

Jul 25, 2024

Insight · Animation

Learn How to Navigate the Stakeholder Engagement Obstacle Course in Health Tech

Jul 16, 2024

Case study · Animation

Health Tech Brand HopStair Reaches Investors and Users with Engaging Animation Campaign

Jul 9, 2024

Insight · Animation

The Animated Approach to Health Tech Growth: Strategies for User Acquisition and Retention

Jun 27, 2024

Insight · Animation

How MOWE's Design Process Drives Health Tech Brand Results — It's Not Just Splashy Visuals

May 23, 2024

Webinar · Animation

Scaling Health Tech Startups: Animation as a Strategic Toolkit

May 16, 2024

Insight · Animation

MOWE Wins 2 Webby Awards for Health & Wellness Animation

May 8, 2024

Insight · Animation

The Secret to Securing Health Tech Funding? Add Animation to Your Pitch

Apr 15, 2024

Insight · Animation

Your Health Tech Product Can’t Lose with Gamification and Animation

Apr 8, 2024

Insight · Animation

Understanding MOWE’s Value-Based Pricing for Health Tech Animations

Mar 20, 2024

Insight · Animation

Co-Design: The Secret to User-Centered Health Tech Animation Amid Health 4.0

Feb 29, 2024

Insight · Animation

The 411 on Awareness Videos for Your Health Tech Brand

Feb 6, 2024

Insight · Animation

Why Animated Videos Are the Most Effective Marketing Medium

Jan 25, 2024

Insight · Animation

The Beginner’s Guide to the Definition and Benefits of Motion Branding

Jan 8, 2024

Insight · Animation

Production Scheduling 101: How to Get Stakeholder Buy-In for Your Animation Project

Jan 8, 2024

eBook · Animation

Embrace Healthcare Industry Change and Emerge with an Unstoppable Digital Health Product

Dec 12, 2023

Insight · Animation

Animation Beyond Advertising: How Motion Engages Your Healthtech Customers at Every Touchpoint

Nov 22, 2023

Resource · Animation

Animation Use Cases for Each User Journey Stage: Keep Customers Engaged with Your Digital Health Brand

Nov 14, 2023

Insight · Animation

What a Remote Production Team Needs To Succeed — and How Your Digital Health Brand Benefits

Nov 7, 2023

Insight · Animation

How a Global, Remote Creative Team = More Innovative Animation Projects

Sep 18, 2023

Webinar · Animation

Healthtech & Animation: a Growth Blueprint

Sep 14, 2023

Insight · Animation

The Promising Future of Personalized Animation with AI

Sep 5, 2023

Insight · Animation

The Beginner’s Guide to the Definition and Benefits of Motion Branding

Aug 22, 2023

Insight · Animation

You're Doing Animation Wrong if You're Only After One Deliverable. Use a 360-Degree Strategy Instead.

Aug 15, 2023

Insight · Animation

What is Motion Graphics?

Aug 3, 2023

Resource · Animation

Animation Solutions for Health Tech Marketing Challenges

Jul 28, 2023

Resource

The Best Video Duration for Social Media Platforms

Jun 19, 2023

Insight · Animation

The Goldilocks Approach to Animation Creative Briefs: How to Get Yours Just Right

Jun 5, 2023

Insight · Animation

Production Scheduling 101: How to Get Stakeholder Buy-In for Your Animation Project

May 23, 2023

Insight · Animation

Bring Your Brand to Life With In-App Animation

May 10, 2023

Insight · Animation

5 Reasons Animation Is Uniquely Positioned to Market Your Consumer Healthtech Product

Apr 27, 2023

Case study · Animation

Animation Supporting Critical Turning Points of VTEX

Apr 11, 2023

Resource

Best Formats to Create a Cross-Channel Campaign

Apr 1, 2023

Insight · Animation

4 Tells That We Should NOT Work Together on Your Animation Project

Mar 28, 2023

Case study · Animation

Recreating Memories with Fender

Mar 28, 2023

Insight · Animation

Dear Producer: Here’s How to Explain the Role of the Studio Producer to Skeptics

Mar 13, 2023

Insight · Animation

Your End-to-End Guide to Budgeting for Your Next Animation Project

Mar 6, 2023

Insight · Animation

The Proof Is in the Playtime: How to Find a Real-Deal Animation Partner

Feb 9, 2023

Insight · Animation

How to Craft a Successful Script for Animation

Feb 2, 2023

Resource

The Impact x Cost of Animation Components

Feb 1, 2023

Webinar · Animation

Rethinking Explainer Videos and Other Commercial Animation Tactics

Jan 16, 2023

Insight · Animation

Not Just Another Trends Article: Actionable Animation Advice

Jan 10, 2023

Insight · Animation

Not Just Another Trends Article: Actionable Animation Advice

Jan 10, 2023

Insight · Animation

3 Steps to Create an Ironclad Creative Brief and an Excellent Animation

Jan 3, 2023

Insight · Animation

What’s the Difference Between Animation and Motion Graphics — And Why Should It Matter to You?

Dec 6, 2022

Resource

Uncovering Goals to Achieve a Successful Project

Dec 1, 2022

Insight · Animation

How to Embrace Artificial Intelligence to Make Better Animations

Nov 29, 2022

Resource

Keeping Up With Your Project Timeline

Nov 13, 2022

Insight · Animation

Measuring Greatness: 3 Factors That Determine Excellent Animation

Nov 7, 2022

Insight · Animation

Reports of Explainer Videos’ Demise Have Been Greatly Exaggerated

Oct 10, 2022

Insight · Animation

3 Ways to Take the Stress Out of Animation Rush Jobs

Oct 1, 2022

Resource

Essential Questions to Build a Better Creative Brief

Sep 13, 2022

Case study · Animation

The Animation Strategy Behind the Iluli Channel

Sep 8, 2022

Insight · Animation

How to Extract Maximum Value from Your Animation Projects

Aug 30, 2022

Insight · Animation

When is the Right Time to Crop Your Animation?

Jul 11, 2022

Resource

Perfecting Pre-Production to Optimize Resources

Jul 1, 2022

Insight · Animation

How Pre-Production Can Make or Break Your Animation Project

Jun 1, 2022

Resource

How to Choose The Right Animation Partner

May 1, 2022

Webinar · Animation

How to get the most out of your animation budgets

Mar 30, 2022

Resource · Animation

Best Practices For an Ace Animation Script

Mar 1, 2022

Insight · Animation

The 4 Strategic Types of Animation You Should Consider Before Starting Any Project

Feb 23, 2022

Insight · Animation

To Sell Animation, Education About Its Benefits Is Key

Jan 14, 2022

Insight · Animation

How to Reduce Animation Production Costs

Dec 7, 2021

Insight · Animation

How to Measure the Success of Your Animation Project

Nov 8, 2021

Insight · Animation

Why the Duration of Your Animation Video is Essential

Sep 21, 2021

Insight · Animation

Why Understanding the Differences Between Animation and Live-action Production Can Make or Break Your Next Project

Aug 13, 2021

Insight · Animation

How to Choose the Right Type of Character Animation for Your Project

Jul 22, 2021

Insight · Animation

How to Choose and Work with a Sound Designer on Your Animation Project

Jul 2, 2021

Insight · Animation

What to Look for When Hiring an Animation Studio

Jun 14, 2021

Insight · Animation

7 Tips for Creating Animated Videos that Stand the Test of Time

May 26, 2021

Insight · Animation

The Visual and Narrative Styles of 2D Animation

Apr 27, 2021

Insight · Animation

Why and How to Incorporate Custom Sound Design into Your Next Animation Project

Feb 15, 2021

Insight · Animation

Does Animation Fit Your Client's Company?

Nov 30, 2020

Insight · Animation

How to Prevent Your Next Animation Project from Failing

Oct 1, 2020

Insight · Animation

How Animation Can Improve Any Marketing Campaign

Sep 17, 2020

Insight · Animation

Budgeting for Animation vs Live Action Video

Aug 13, 2020

Insight · Animation

Best Practices for Making an Animation in Multiple Aspect Ratios

Aug 5, 2020

Insight · Animation

How to speed up your production without affecting its budget or quality

Jun 26, 2020

Insight · Animation

How to Use Animation to Increase Customer Engagement

Jun 10, 2020

Case study · Creative Direction

From 0 to 10M Views: Growing a Youtube Channel with Educational Videos

Mar 18, 2020

Insight · Animation

The resize monster: Adapting video content to reach more people

Mar 5, 2020

Insight · Animation

The 2020s - the Decade of Animated Content

Jan 29, 2020

Insight · Animation

Reanimate: Breathing New Life Into Brands

Dec 16, 2019

Insight · Remote Work

How to stay accountable to yourself in a remote environment

Oct 14, 2019

Case study · Animation

The Story Behind “Can’t Beat Me”

Oct 7, 2019

Insight · Creative Direction

3 reasons why we moved part of our creative studio 8500km away

Aug 29, 2019

Insight · Creative Direction

The Key for Winning in a Remote World is to be More In-Person

Jul 11, 2019

Insight · Creative Direction

The story behind MOWE and its remote way of working

Jun 5, 2019

Insight · Animation

What the Hell Is a Keyframe and How to Use It Properly

Sep 21, 2016

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