Insights Fresh Insights on Animation and Marketing Filter By CategoryAnimationBrandingCase StudyCreative DirectionMarketingProductionRemote WorkStrategyWebinar Posted by David G. Stone November 29, 2022 2010 min read How to Embrace Artificial Intelligence to Make Better Animations AI’s abilities in the visual arts have grown exponentially in the last year. But rest assured, AI in animation does not mean animators should fear. Here’s why. Animation Branding Marketing Strategy Read More Posted by Felippe Silveira November 7, 2022 1110 min read Measuring Greatness: 3 Factors That Determine Excellent Animation Beauty may be in the eye of the beholder, but a lot is riding on your campaign. How do you ensure you’re creating a good animation that resonates? Here’s how. Animation Branding Marketing Strategy Read More Posted by David G. Stone October 27, 2022 2910 min read The Strategic Advantages of Owning Your Animation Intellectual Property Should you pay for a single-use license, or own the intellectual property rights outright to your brand’s animation? Find out in our strategy guide. Animation Branding Marketing Strategy Read More Posted by Felippe Silveira October 10, 2022 1610 min read Reports of Explainer Videos’ Demise Have Been Greatly Exaggerated Explainer videos are still effective if you’re willing to take some chances. Oversaturation of the same, boring old animations means you need a new approach. Animation Marketing Production Strategy Read More Posted by Raff Marques October 1, 2022 1210 min read 3 Ways to Take the Stress Out of Animation Rush Jobs Hiring an animation studio is tough enough, but finding a top-tier shop that can turn a project around on a short deadline? It’s difficult, but not impossible. Animation Marketing Production Strategy Read More Posted by Felippe Silveira September 8, 2022 1010 min read The Animation Strategy Behind the Iluli Channel A Youtube channel fully made by animated content is possible if you have the right strategy to keep your deliverables fresh and up to date. Animation Case Study Read More Posted by Raff Marques August 30, 2022 1310 min read How to Extract Maximum Value from Your Animation Projects Your marketing animation is not just a single file — it is made up of a portfolio of assets which your brand can leverage to maximize ROI. Animation Creative Direction Read More Posted by David G. Stone August 15, 2022 1610 min read How to Craft a Successful Script for Animation There are some specifics in animation language you should understand to write better scripts. Here’s a primer on the right approach. Animation Creative Direction Read More Posted by Felippe Silveira July 11, 2022 1510 min read When is the Right Time to Crop Your Animation? Find out the most efficient and cost-effective way of adapting your animation for different formats, fitted for multiple platforms. Animation Marketing Read More Posted by Felippe Silveira June 1, 2022 1610 min read How Pre-Production Can Make or Break Your Animation Project Learn the steps involved and why the pre-production process is so essential for your animated project's success. Animation Production Read More Pages: 12345
