Chirps & Thoughts
Fresh insights on Animation and Marketing – and occasional news from us.
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3 Things to Define Before Your Next Animation Project
Picture this: you've just received an email that a new animation project arrived and now it's time to move forward. This is all good news and your creative brain starts to...
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How to Prevent Your Next Animation Project from Failing
Every project is susceptible to failure. That's a simple fact that many people might not even consider when discussing a new project with a client. However, addressing...
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How Animation Can Improve Any Marketing Campaign
he early stages of a marketing campaign can be overwhelming for many agencies. The client has a specific budget, a problem to solve, and is counting on the creative team to find...
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How to Reduce Animation Production Costs
One of the worst nightmares for any Producer or Director is when they are tasked with "reducing production costs." Budgets have been shrinking over the years, but you're still...
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Budgeting for Animation vs Live Action Video
Budgeting is a big part of every video production. For those experienced with live-action, budgeting for animation can sound tricky. Many costs related to production...
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Best Practices for Making an Animation in Multiple Aspect Ratios
Have you ever developed an entire project only to receive that heartwarming email right in the end: "Everything approved! Can you also send a vertical and a square version? Thanks!"...
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