Chirps & Thoughts
Fresh insights on Animation and Marketing – and occasional news from us.
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Marketing to Baby Boomers, Gen X, Millennials, and Gen Z with Animation
Marketing to Baby Boomers, Gen X, or Millennials? Animation can be a powerful tool. Here's how to design your campaign for different generation segments.
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Does Animation Fit Your Client’s Company?
It’s not uncommon for many people to think animation may not be suitable for their client's project. When they hear the word animation, their minds go...
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3 Things to Define Before Your Next Animation Project
Picture this: you've just received an email that a new animation project arrived and now it's time to move forward. This is all good news and your creative brain starts to...
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How to Prevent Your Next Animation Project from Failing
Every project is susceptible to failure. That's a simple fact that many people might not even consider when discussing a new project with a client. However, addressing...
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How Animation Can Improve Any Marketing Campaign
he early stages of a marketing campaign can be overwhelming for many agencies. The client has a specific budget, a problem to solve, and is counting on the creative team to find...
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How to Reduce Animation Production Costs
One of the worst nightmares for any Producer or Director is when they are tasked with "reducing production costs." Budgets have been shrinking over the years, but you're still...
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