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Chirps & Thoughts

Fresh insights on Animation and Marketing – and occasional news from us.

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                  Raff Marques
                  Posted by Raff Marques
                  January 4, 2021

                  Marketing to Baby Boomers, Gen X, Millennials, and Gen Z with Animation

                  Marketing to Baby Boomers, Gen X, or Millennials? Animation can be a powerful tool. Here's how to design your campaign for different generation segments.

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                  Felippe Silveira
                  Posted by Felippe Silveira
                  November 30, 2020

                  Does Animation Fit Your Client’s Company?

                  It’s not uncommon for many people to think animation may not be suitable for their client's project. When they hear the word animation, their minds go...

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                  Felippe Silveira
                  Posted by Felippe Silveira
                  October 28, 2020

                  3 Things to Define Before Your Next Animation Project

                  Picture this: you've just received an email that a new animation project arrived and now it's time to move forward. This is all good news and your creative brain starts to...

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                  Felippe Silveira
                  Posted by Felippe Silveira
                  October 1, 2020

                  How to Prevent Your Next Animation Project from Failing

                  Every project is susceptible to failure. That's a simple fact that many people might not even consider when discussing a new project with a client. However, addressing...

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                  Raff Marques
                  Posted by Raff Marques
                  September 17, 2020

                  How Animation Can Improve Any Marketing Campaign

                  he early stages of a marketing campaign can be overwhelming for many agencies. The client has a specific budget, a problem to solve, and is counting on the creative team to find...

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                  Felippe Silveira
                  Posted by Felippe Silveira
                  September 3, 2020

                  How to Reduce Animation Production Costs

                  One of the worst nightmares for any Producer or Director is when they are tasked with "reducing production costs." Budgets have been shrinking over the years, but you're still...

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