How to Create Breakthroughs in Healthcare
Delivering breakthroughs in healthcare through meaningful digital interactions that transform how patients and physicians engage.
Client
Undisclosed Client
The Challenge
A global pharmaceutical company undergoing deep digital transformation needed a clearer way to communicate its evolving tech stack internally. While widely recognized for its pharmaceutical expertise, the organization had also become a sophisticated technology provider – developing internal tools, platforms, and services that many teams didn’t even know existed.
With hundreds of teams spread across regions, reinforcing this strategic shift and driving awareness, understanding, and adoption of internal tech solutions was no easy task. The service offerings were broad, highly customizable, and technically dense, making them difficult to explain through traditional internal communication formats. The challenge was not just informing employees, but helping them understand, embrace, and use these innovations at scale.
Our Approach
We partnered closely with the client over several years, continuously adapting our work to match their evolving needs. What began as animations focused on promoting individual internal tools gradually evolved into strategic storytelling, helping the organization communicate ideas, concepts, and positioning internally and with partners.
For this project, animation was chosen as the core communication asset due to its ability to simplify complexity, remain flexible over time, and scale globally. We applied a photo-animation strategy to translate a vast and technical portfolio of internal tech solutions into content that was easy to digest, engaging, and quick to understand.
Because the videos were hosted on an internal platform, we also designed them with trackability in mind, allowing the client to measure engagement, completion rates, and drop-off points. Unlike live-action, animation enabled fast updates and iterations without logistical overhead, ensuring the content stayed aligned with the company’s fast-moving digital landscape.
The Outcome
The final animations became a powerful internal alignment tool, helping employees clearly understand the company’s internal tech capabilities and reinforcing its positioning as both a pharmaceutical and a technology-driven organization.
By translating complex innovations into accessible visual stories, the company accelerated awareness and adoption of internal services across teams worldwide. The data gathered from video engagement offered valuable insights to further refine communication efforts, while the flexible animated format ensured long-term usability and cost efficiency.
Most importantly, the project strengthened internal belief in the organization’s innovation mindset, ensuring employees weren’t just informed about change, but fully connected to it.
Learn more on how MOWE tackled this challenge
Scope of Work
Creative Direction
Art Direction
Script Review
Copywriting
VO Recording
Storyboard
Illustration & Design
Animation
Sound Design
Credits
Executive Production
Felippe Silveira
Executive Creative Direction
Raff Marques
Creative Direction
David G. Stone
Art Direction
Victor Rosa
Production
Ruby Valls
Storyboard
Nati Brondani
Illustration
Marcos Abdallah, Alana Boeira
Lead Animation
Pedro de Britto
Animation
Pedro de Britto, Barbara Nozari, Murilo Emerick
Voice Artist
Charlotte Ann
Sound Design
Dsorderless