Run Your World of Commerce with VTEX
Discover how we helped VTEX bring its digital ecosystem to life with an engaging animation during a critical turning point for its business
Client
VTEX
The Challenge
VTEX came to us with a clear initial goal: bring their complex digital commerce ecosystem to life through animation. However, midway through production, the company experienced major strategic shifts, including rapid expansion into the North American market and the launch of their IPO.
These milestones triggered a broader repositioning of the brand, resulting in updated messaging, a revised visual identity, and evolving business priorities. The challenge wasn’t only creative, it was about adapting a live project to a moving target without compromising timelines, clarity, or impact.
Our Approach
We began with deep discovery conversations focused on understanding VTEX’s solution from the user’s perspective, which led us to propose a character-driven narrative that humanized the platform and made the ecosystem more relatable.
When VTEX’s positioning evolved mid-project, we intentionally paused production to give space for strategic realignment. This allowed us to absorb the new brand direction, redefine the visual language, and rethink the story from a more product-focused user experience, shifting from a macro brand narrative to a more detailed, functional view of the platform.
Thanks to an open and collaborative workflow, we were able to adapt quickly:
We rebuilt style frames aligned with the new brand guidelines
Shared updated visual boards to maintain alignment
Adjusted the narrative without disrupting production resources
The flexibility of animation played a key role here, enabling a seamless transition without the constraints typical of live-action production.
The Outcome
The final animation evolved alongside VTEX’s transformation, resulting in a visual system that reflected their new tone of voice and market positioning.
Despite significant changes throughout the process, the project was delivered on time and without added production strain. Most importantly, the animation became a living representation of VTEX’s evolving identity, translating complexity into clarity and aligning seamlessly with their growth at a pivotal moment in the company’s journey.
Learn more on how MOWE tackled this challenge together with VTEX
Scope of Work
Creative Direction
Art Direction
Script Review
Copywriting
VO Casting & Recording
Localization
Storyboard
Illustration & Design
Animation
Sound Design
Credits
Executive Production
Felippe Silveira
Executive Creative Direction
Raff Marques
Creative Direction
David G. Stone
Production
Ruby Valls
Storyboard, Art Direction
Victor Rosa
Illustration
Julia Hanke
Lead Animation
Pedro de Britto
Animation
Barbara Nozari, Murilo Emerick
Sound Design
Estúdio Sonido