Unlock Confidence with HopStair
We partnered with HopStair, a mental health app focused on enhancing everyday life by boosting user’s self-confidence, to help them gain traction among users and secure funding in the competitive digital health space.
Client
HopStair
The Challenge
HopStair is a mental health app set out to help people build self-confidence through science-backed daily training. But in a crowded mental well-being market, standing out and securing the resources needed to grow became a significant hurdle.
They needed to both spark user engagement and inspire investor confidence, proving that HopStair was not just meaningful—but scalable.
(one of the workshop dynamics designed specifically for HopStair)
(overview of the three-video campaign strategy resulted from the workshop sessions)
Our Approach
To meet these challenges head-on, we built a multi-video animation campaign using our framework, designed to connect emotion, strategy, and craft.
We began with structured workshops and interviews to surface HopStair’s business realities, content gaps, and growth goals. This clarity allowed us to define a targeted three-video campaign built around a unified motion identity.
We crafted the core creative concept – “Unlock Yourself” – to position confidence as something viewers could actively build. This platform guided the story arcs, visual language, and emotional beats across all deliverables.
To ensure universal appeal, we created an abstract, expressive main character whose gestures, struggles, and small victories would resonate globally. A textured, light-driven art style added emotional depth, while shared environments and assets maximized production efficiency.
Working closely with the HopStair team, we developed scripts, storyboards, illustrations, and animations designed to:
Show relatable challenges viewers experience
Demonstrate how HopStair builds emotional resilience
Position the app’s science-backed approach as both credible and accessible
Deliver a compelling investor narrative grounded in vision and viability
Music and sound were designed to reflect the emotional journey – from stress and noise to uplift and empowerment – guiding viewers through the transformation our character experiences.
(character style options made during development phase)
The Outcome
Our strategic and creative approach aimed to help HopStair clarify their brand message and long-term value proposition by engaging both users and investors with emotionally resonant, visually cohesive storytelling.
The HopStair team also received the outcomes of our workshop sessions as actionable insights to guide future marketing and product decisions.
The multi-video campaign created a narrative that invites viewers and investors alike to see what’s possible when confidence becomes part of everyday life.
Scope of Work
Strategy
Creative Direction
Art Direction
Storyboard
Script Review
Voice-Over
Illustration & Design
Animation
Sound Design
Credits
Diagnosis & Strategy
Alana Maganha
Felippe Silveira
Raff Marques
Creative Direction
David Stone
Production
Ruby Valls
Art Directors
Victor Rosa
Pablo Cuello
Storyboards
Geraldin Vergara
Styleframes
Julia Hanke
Illustration
Pablo Cuello
Humberto Irigoyen
Animation
Pedro de Britto
Barbara Nozari
Murilo Emerick
Alcides Izaguirre
Sound Design
Lucas Marreiro