#UseHeart #KnowHeart on World Heart Day

Establishing a strong connection with the audience through a relatable and engaging informative content.

ClientInternal Project

For the 2023 World Heart Day, #UseHeart #KnowHeart focused on nurturing awareness and knowledge about cardiovascular diseases and heart conditions.

Beyond mere product recognition, successful awareness campaigns for health tech brands require a deep understanding of users’ needs and potential risks. Animation serves as a powerful ally, especially when addressing sensitive health topics, enabling the concise delivery of complex information. We created an animation for Word Heart Day that delivered beyond the obvious, presenting purposeful content on steps one can take to improve cardiovascular health in an engaging, relatable manner.

Learn more on how MOWE tackled this challenge

Scope of Work

  • Creative Direction
  • Art Direction
  • Script Review
  • Storyboard
  • Illustration & Design
  • Animation
  • Sound Design

Credits

  • Creative DirectionRafael MarquesPedro de Britto
  • Art DirectionBarbara Nozari
  • ProductionRuby Valls
  • StoryboardMurilo Emerick
  • IllustrationBarbara Nozari
  • AnimationPedro de BrittoBarbara NozariMurilo Emerick
  • Sound DesignMartin Gallimany